The leading Isle of Man-based online gambling company GVC Holdings is to launch the marketing platform Beehive with its Playtech brands, with the marketing tools provided by Beehive being incorporated in the Playtech brands.
Under the terms of the partnership agreement with the Isle of Man-based company, the marketing tools of Beehive are to go live with GVC Holding’s Playtech brands. The data-driven marketing platform of Beehive is aimed at helping gambling operators and content suppliers optimise and customise its offerings in order to provide their customers with more personalised offerings. The marketing tools of the brand have been a great solution for boosting the conversion and retention rates of retail, online and mobile channels.
The Chief Product Officer of GVC Holdings Liron Snir commented on the deal, saying that the increasing number of the Certified Public Accountants had become one of the main reasons for looking a CRM solution that could help the company upgrade and optimise its player base. According to Mr. Snir, the customer marketing engine developed and provided by Beehive would be a great way for the Isle of Man-based online gambling operator to enhance its capabilities in terms of marketing and analysis.
Thanks to the partnership agreement, GVC Holdings would now reach the data-driven marketing offerings of Beehive. The newly-inked deal is focused on enhancing the optimisation and automatisation opportunities for the multi-channel promotional campaigns of GVC. This is exactly why the collaboration is expected to be greatly beneficial for both companies, and especially for GVC, as it would enable it with the opportunity to be more precise in terms of customers base and provide personalised marketing offers aimed at each customer.
On the other hand, this is another Tier 1 operator agreement for Beehive. The company has lately been focused on inking partnership dea;s with leading companies not only in the region, but also on a global scale in order to expand the reach of its customer marketing tools. The latest deal signed by Beehive before the agreement with GVC Holdings, was a deal with Ladbrokes, under which the marketing platform’s tools were provided to the retail estate operations of the UK gambling brand.
The founder and Chief Executive Officer of Beehive Adi Dagan also commented on the deal between the two companies, describing GVC Holdings as one of “the most innovative and successful operators” on a global scale over the past few years. He explained that the company had become a strategic partner for the Beehive brand, as it would provide it with the fantastic opportunity to use its growth.
Mr. Dagan also provided more details on Beehive’s future plans and goals, saying that they were impatient to enhance their relationship with the team of GVC Holdings. He also expressed his utter surety that Beehive’s offerings would be beneficial for the Isle of Man-based online gambling operator as they would help it maintain its growth.
- Author
Olivia Cole
